Mention the name Valentino to practically any person in the world and their instant thoughts will be of style and sophistication. Understandably so, as the Valentino name remains as revered and celebrated today among fashion circles as it ever has since the day the brand came to be. However, as much as the name itself is something of a household name the world over, far fewer people are aware of the rich history of the Valentino brand, along with background of the man himself and how his empire was created.
Valentino, or Valentino Clemente Ludovico Garavani to use his full title, first became interested in the world of fashion and design when he was still in primary school in the town he grew up in. Voghere, Lombardy, Italy. During this time, he apprenticed as student of his aunt Rosa and a local designer by the name of Ernestina Salvadeo, who was in turn related to the respected artist Aldo Giorgini. Following this period, Valentino relocated to Paris to follow his new found passion with the help of mother Teresa de Biaggi and father Mauro Garavani. While residing in Paris, Valentino studied at the Ecole des Beaux Arts along with the Chambre Sydicale de la Couture Parisienne, both among the finest institutes in the world for budding design and fashion talents.
During his time in Paris, Valentino's first apprenticeship choice was Jacques Fath, folloed by Balenciaga. He embarked upon an apprenticeship with Jean Desses, during which he found himself helping, among others, style icon Jacqueline de Ribes to sketch and map put her dress design ideas. He subsequently joined Guy Laroche for approximately 2 years.
While at Jean Desses, Valentino was known to sketch vigorously in-between his duties of assisting window dressing and welcoming clients to the private daily showings every afternoon. Sadly, most of these original and early sketches were lost or destroyed throughout the years. However, a number of surviving examples were displayed at an exhibition in Rome in 1991, where current worshippers of the Valentino style such as Elizabeth Taylor and Marie-Helen de Rothschild were simply blown away by how much the original sketches showed the talent and creativity which would ultimately make Valentino a household name, displaying animal prints and pleats so familiar in his more modern collections.
Five years later, Valentino departed Jean Desses under less than ideal circumstances regarding an extended holiday in Saint-Tropez; the details of which are still not entirely clear but make Valentino somewhat uncomfortable even to this day. Thankfully, his friend and associate Guy Laroche was there to rescue Valentino from this troublesome situation, subsequently taking him on as a member of his fashion house. Long talks with his parents saw Valentino return to Italy in the end, setting up office in Rome during 1959.
The international breakthrough for the Valentino name happened shortly after during the year 1962, in the then fashion capital of Italy, Florence. His debut show as the Pitti palace caused nothing short of hysteria and was acclaimed by key players across the industry as a revelation. Needless to say, the subsequent result was an absolute avalanche of interest and orders from buyers across the world, not to mention endless adoration and promotion through the press.
The addition of sunglasses to the Valentino collection came about in order for the brand to continue pushing the envelope in terms of technology and fashion in the field of eyewear, the same principals applied to items across the range. This was subsequently demonstrated by the insistence of Valentino to create separate ranges of eyewear for the different seasons of the year, rather than a single range to be worn throughout.
With the advantage of being located among the most revered and celebrated designers in the industry today, Valentino regularly share ideas and gain inspiration from their closest neighbours and rivals, affording the greatest ability to produce the most cutting edge sunglasses possible. The Valentino company, along with its founder, has always been seen as a free-spirited entity, which is a philosophy incorporated into product ranges across the board, including luxury eyewear.
By the mid-point of the 1960's, Valentino was considered the undisputed heavyweight in the field of Italian couture, winning an endless string of awards and adornments across the board, including a Neiman Marcus Fashion Award which is tantamount to an Oscar in the fashion industry. Little has changed since then, with the Valentino client list growing ever larger and more high profile as the years roll by, earning the great man a guaranteed place in the history of all time fashion greats the world will ever be likely to see.
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